K. W. Doggett are paper manufacturers who supply paper all over Australia. The brief was to come up with a concept that would showcase their paper in a unique manner to prospective clients. The mandatory requirement was that the concept be based on a theme around dogs. I came up with a term called "fashionable paper". Based on how paper preferences keep changing; similar to fashion trends. There is also information about paper characteristics on each page which would allow the reader to gain an insight on paper.
After constructing the paper outfits and accessories for each model, I took a photo shoot of the models posing with dogs, in different locations.